Innovation: The new leitmotiv of politics
In the present circumstances when the world competition is harder than never, French politics rediscover the benefits of innovation in companies of all sizes. They noticed that long-term innovating groups are succeeding in these tough environments when others fail. As they have now used all their tricks and placebos that were supposed to reduce drastically the unemployment ratios, they found a new magic toy: called “Innovation” . And with them all journalists, speakers, buzzers, are singing the same song: “It’s thanks to innovation that we will resist to the worldwide competition”. True, but why didn’t they claim that louder ten years ago, when politics were so occupied to write new laws about the well-being of workers in this country? Why were they so distant to innovation when Germany, the US, or Japan were investing non-stop in that matter?
And now they are teaching the people who “There is a solution folks: Companies must innovate!” Whaaaa: what a smart idea! How new!…They are real good at giving recommendations to an industry that is out of breath….
Yet, something they should know, that we know, in the Industry, but
that they still don’t want to hear, is that between the time you decide you go for it, innovation will usually pay back in a decade at the earliest. And be sure that a new government will come, as usual, with new goals, stop the decisions made before their arrival, and all support given to innovation will be instantly released. Because the success of innovation relates on a long-term policy before anything else, and this is exactly what our politics, in this country, full of smart inventors, are unable to understand. This is one of the major differences when we compare this country to Germany, Japan…
They keep on doing what they decided: They support their national innovation whatever happens in politics. No, innovation is not a hobby, it’s a long-term strategy. And it is time the politics and their parrots in the media understand that, stop talking and act.
Innovation: The new leitmotiv of politics